The aims of the Tourist Board of the Province of Zaragoza are:
To determine the main strategies for the promotion, publication and communication of tourism within the Province of Zaragoza.
To study the situation of tourism within the Province Zaragoza and its related problems, and to propose and adopt the necessary measures which will enable the ideal solution to the deficiencies detected.
To promote and encourage provincial tourist resources, and to support any public or private initiative whose aim it is to develop tourism within the Province.
To carry out projects for the promotion of the different tourist possibilities within the Province, publicity campaigns, publication and distribution of promotional material and any other means to communicate each and every possibility for tourism within the Province.
To carry out the special coordination of tourism-related activities with town councils and other non-official local organisations.
To collaborate with public and private organisations which develop activities to encourage and promote tourism.
To develop activities which aim to benefit the growth of tourism within the Province and which aim to promote it in areas both within the Province and also on a national and European level.